First Click

Where users start their day defines the rest of their workflow.

01 Intro

High-agency teams brag about single-digit stacks. Whoever wins the first click controls everything that follows.

02 Shrinking Stacks

Superhuman telemetry across 500 Series-A startups shows a median of 4 – 7 core apps per team; double-digit counts are now an anti-pattern. Budgets didn't shrink, patience did. Every tab hop adds latency. Fewer surfaces, faster loops.

03 EntryPoint Defined

EntryPoint is the interface you open before coffee – calendar, inbox, or Slack. It's not a landing page and definitely not a dashboard. Own that reflex and you can graft adjacent workflows onto it → horizontal expansion feels native, not bolted on.

04 The Map

  • Calendar-First

Notion Calendar turns events into containers for docs and tasks. The calendar stops being about time – it becomes the workspace. Motion chases the same prize with auto-prioritization, though its ecosystem is narrower.

  • Inbox-First

Superhuman's AI pushes replies, follow-ups, and tasks inline so you never leave the thread. Notion Mail treats email as structured data, letting you filter or link messages straight into project docs.

  • Slack-Native

Dispatch converts threads to Linear issues without adding a new surface. Habit stays put; the data model levels up.

Three buckets are enough. The rest is noise.

05 Why It Matters

  1. Define default context.
  1. Demote rivals to background services.
  1. Route tasks natively.
  1. Earn the right to sprawl.

Calendars will eat CRMs before CRMs eat calendars. Habit beats feature lists every time – status reinforces habit.

06 Finale

The productivity stack is compressing because humans are tired, not because software is suddenly brilliant. The winner is the tool you open at 9 am, clasped around your first sip.